The constraint
A high-profile launch with an immovable date, a live shopfront and a finish that had to hold up under photography and press attention.
- Client
- Louis Vuitton
- Sector
- Retail
- Location
- London
- Scope
- Bespoke launch installation
- Constraint
- Fixed launch date
01 — The brief
The date does not move.
Retail launches are fixed points. The wall has to be finished, watered and photographed before doors open, and installation has to fit around a live shopfront.
Planting was pre-grown so it arrived at full density, and the build was staged to work in the hours available around trading and the client’s own fit-out programme.
What we delivered
- —Bespoke living wall designed to the launch scheme
- —Planting pre-grown off site for immediate density
- —Install staged around live retail hours
- —Aftercare through the launch period
02 — Challenge, solution, result
How it was resolved.
The approach
Pre-grown planting installed to finished density, a build sequence timed around trading hours, and aftercare through the campaign so the wall stayed at its best.
The outcome
A launch-ready living wall delivered on the date, holding its appearance through the press and campaign period.
03 — Gallery
04 — Related work
Related projects.
— — Next step
Have a project like this?
Send a photograph and a rough size. We will tell you which system fits, how it would be accessed and what it costs to keep alive.